urbanfoodproduction:

(13) Misleading shoppers about its support of small farmers. Signs at Whole Foods Market say, “Help the Small Farmer — Buying organic supports the small, family farmers that make up a large percentage of organic food producers.”  What they’re not telling you is that while the number of family farmers is a large percentage of the total, overwhelming majority of organic output comes from corporate farms.  As Slate put it: “There are a lot of small, family-run organic farmers, but their share of the organic crop in this country, and of the produce sold at Whole Foods, is minuscule.”  Slate also pointed out that Whole Foods has pictures and profiles of small organic farmers in their stores, but doesn’t actually carry products from those farmers. (14)  One farmer complained that Whole Foods claimed to sell its products, when in fact it never has.  (26)

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